Success And Success Malcolm Gladwell s Outliers The...

Wendy Villalpando Professor Dobyns English 100- CRN#10915 01 December 2015 Luck VS. Success There may be no topic that more easily divides two set of people more than when they talk about success and luck. Some of them find it easy to associate success with luck rather than hard work and talent. Many conservatives would be the one to celebrate success as an almost imminent result of talent, effort, and hard work. Liberals, on the other hand, believe that even when people who work hard and are talented could sometimes fall when hard times are presented and associate that with luck. Malcolm Gladwell’s Outliers: The Story of Success, argues that factors and circumstances are those that will determine the person’s success rather than then hard work and effort. Many people would disagree with Malcolm Gladwell. The way that Gladwell portrays luck throughout his entire book makes success look like it is solely based on just pure luck; success has much more to it than just luck. It is true that luck can bring up opportunities but hard work can guarantee you to succeed in those opportunities. To be able to critique Gladwell on his argument on how luck will make you be successful, his words need to be carefully analyzed. The position many are standing in when it comes to actually critiquing Gladwell, is that luck can only take you so far but hard work and talent will cover the voids when luck is something that happens by chance. With hard work and talent, you actually create thatShow MoreRelatedOutliers, By Malcolm Gladwell1739 Words   |  7 PagesHow Does Success Happen There are many perplexities associated with the reasons why particular notable events occur and why certain people achieve success while many others fail. In Malcolm Gladwell’s book, Outliers, the reasons for these unusual happenings are explained as he argues that many of the factors ignored by most people actually matter. Throughout the book, Malcolm Gladwell insisted that overlooked factors such as heritage, birthdate, culture, and time period are important in understandingRead MoreSimilarities and Differences of Outliers: The Story of Success, by Malcolm Gladwell, and the Essay Self-Reliance, by Ralph Waldo Emerson881 Words   |  4 PagesOutliers: The Story of Success, by Malcolm Gladwell, and the essay Self-Reliance, by Ralph Waldo Emerson, interact with each other quite well with many similarities and differences. In Gladwell’s book, he shares many stories of how people become successful, explaining that success is not achieved based on the character traits and work habits of an individual. He says, â€Å"We all know that successful people come from hardy seeds. But do we know enough about the sunlight that warmed them, the soil inRead MoreOutliers : The Story Of Success1889 Words   |  8 Pages Outliers The Story of Success â€Å"Why do some people succeed far more than the other?†(Gladwell, 2) Since childhood, individuals are easily bought into the myth that successful people are self-made, but Malcolm Gladwell’s, a well-known author opinion differs. He argues that successful people are invariably the beneficiaries of â€Å"hidden advantages and extraordinary opportunities that allow individuals to learn and make sense of the world in ways others cannot.†(Gladwell, 19). Outlier; The Story ofRead MoreAn Interview Conducted By Ben Mcgrath1052 Words   |  5 Pagesconsultant, yet he chose to. This, according to Gladwell is a fundamental aspect of what an outlier is. Gladwell states, â€Å"outliers are those who have been given opportunities and who had the strength and the presence of mind of seize them† (Gladwell 267). Abagnale became an FBI consultant because he had the presence of mind to want to change his life for better. While Abagnale is a criminal outlier because of hi s hard work and incentives alone, he is also an outlier for the amount of change he chose to undergoRead MoreAnalysis Of Outliers By Malm Gladwell959 Words   |  4 PagesSUMMER READING ASSIGNMENT-OUTLIERS: PROMPT #1 â€Å"Outliers† by Malcom Gladwell is an inspirational analysis of success and aspects that encompass the meaning of outliers. Gladwell dives deep into stories and facts to explain success and failure in a serious but entertaining tone. In this novel Gladwell introduces and explains important points that strengthen his argument that success is the result of multiple factors in life. His main three points used to set the tone of his overall argument isRead MoreThe s Bargain, And The Trouble With Geniuses913 Words   |  4 PagesAfter studying success for a long time, Malcolm Gladwell examined and looked into the lives of outliers. He came to put together his ideas in the non-fiction novel Outliers. Gladwell does a fantastic job of explaining his findings using many stories like Marita s Bargain, and The Trouble with Geniuses. In Marita’s Bargain, he suggests a shorter summer vacation and Saturday school to strengthen the success of the school year, while in The Troub le with Geniuses, he tells of how practical intelligenceRead MoreSummary Of Malcolm Gladwells Outliers714 Words   |  3 PagesIn the number one national bestseller, Outliers, Malcolm Gladwell presents what he considers to be â€Å"the formula to success.† In contrast to his theories of success, Ms. Michiko Kakutani calls his book clumsy and weak and claims it doesn’t present an idea of success that appeals to everyone. I agree with Michiko Kakutani; her statements seemed very accurate, strong, and detailed. Malcolm Gladwell’s book was chock-full of generalizations that were made based on one particular group or person. She pointsRead MoreCharacteristics Of Steve Jobs895 Words   |  4 PagesThere are numerous flaws in the concept that a person’s culture, family, generation, and upbringing are more accurate determinants of success when compared to that persons traits such as personality, ambition, and intelligence. While circumstances being conducive to their needs helps, anyone with enough determination can rise above obstacles and become an outlier. Arguments against this, often have faults. There are many clear examples of driven, brilliant people, of all backgrounds, reaching greatRead MoreOutliers, By Malcolm Gladwell1245 Words   |  5 Pagesspan of 3 years? Malcolm Gladwell, the author of Outliers, suspects that there is something more behind this occurrence than just a simple coincidence. He asserts that there is no such thing as a self-made man and success does not come from natural talent, rather it comes from extraordinary opportunities and hidden advantages. In Outliers, Gladwell attempts to debunk the myth that people are successful because of themselves, and not because of other factors. Even Malcolm Gladwell acknowledges thatRead MoreAlex Reine . Ms.Stroud. English Iii. 3/5/17. Book Summary.In1278 Words   |  6 PagesStroud English III 3/5/17 Book Summary In Outliers, Gladwell attempts to answer, What makes some people successful while others cannot seem to realize their full potential? In U.S. society, people are considered successful when they have traits and characteristics: self-sacrifice, intelligence, talent. However, He says that the conditions and circumstances surrounding our lives are the significant influential factors that determine our success, not our inner ability or talent. These talents

The Idea Of Learning Knowledge And Value From Education

The idea of learning knowledge and value from education had been an important part of our modern society since our Greek ancestors began inquiring. Value is anything that we desire, that we people may benefit from it (Simmons, 1977). People from different part of the world value things differently because of cultural differences. Even though the value of education is important to most people, there are certain values of education that different societies value the most. For instance, some may think of the subject math is important because we use math to calculate things in our everyday lives, while some may think that the subject English is important because we use it to communicate to each other. Educational values between two entirely†¦show more content†¦While both the authoritative values from the Chinese and the lenient values from the Americans are important, both societies value education at the extreme side of the spectrum, and it needs a balance between both to crea te the best education for the future generations. What is educational value? Values are anything that we believe in, whether it could be social, moral, ethical, or even political, are the beliefs that creates our ambition to act for it. The term â€Å"educational value† can be very broad in general, since some societies from a developing country might value it as the most precious thing on earth, and they might think of education is their only way to become successful. The UK Education Reform Act of 1998 stated that education should â€Å"promote the spiritual, moral, cultural, mental and physical development of pupils at the school and of society†. Meanwhile for the Scottish, the Scottish Consultative Council listed five principles for values of education, from appreciation, to responsibility (Powney at al., 1995). This shows the example of cultures having a different view of educational value, in this case of comparison, the United Kingdom focuses more on development, and while the Scottish focuses on respect. With the respect of cultural differences of the meaning of â€Å"educational value†, there are certain things that teachers and students value more of. In the two surveys made by Powney and others,

The Nature And Process Of Science - 1542 Words

Before Einstein, Scientists believed that light waves travelled through a medium called ether. Einstein proved that ether was irrelevant and that light doesn’t travel through a medium. Einstein proved this by figuring out that the speed of light was constant, and in order for ether to be the medium light waves travel through, the speed of light would change depending on the observer. This discovery was one piece of the Specific Theory of Relativity. The nature and process of science are a collection of things, ideas, and guidelines. â€Å"The purpose of science is to learn about and understand our universe more completely† (Science works in specific ways, 3). Science works with evidence from our world. If it doesn’t come from the natural world, it isn’t science. You need to be creative and have flexible thoughts and ideas if you want to be a scientist. Science always brings up new ideas and theories and if you aren’t flexible to those ideas you can’t be a scientist. Science has been in our world for a long time. It is deep into our history and our cultures. The principals of science; are all about understanding our world using the evidence we collect. If we can’t collect evidence on something we simply cannot understand it. If we don’t understanding something about our world, science says that we can learn about it by collecting evidence (Science has principals, 4). Science is a p rocess; it takes time. You don’t immediately come to a conclusion for your hypothesis a few minutesShow MoreRelatedAnalysis Of Frankenstein And The Modern Prometheus 1567 Words   |  7 PagesVictor’s Foolishness: Using Science to Learn Natures Secrets â€Å"I have always described myself as always having been imbued with a fevering longing to penetrate the secrets of science† Victor Frankenstein (Shelley, pg34). In the novel Frankenstein and the Modern Prometheus, Mary Shelley romanticism of nature ties in to her fear of science. In the novel a knowledgeable individual named Victor creates a creature out of dead human parts and sparks life into it with electricity. The birth of the creatureRead MoreEssay on Science, Technology, and Morality in Shelleys Frankenstein1098 Words   |  5 Pages Frankenstein and Sciencenbsp;nbsp; Science is the knowledge gained by a systematic study, knowledge which then becomes facts or principles. In the systematic study; the first step is observation, the second step hypothesis, the third step experimentation to test the hypothesis, and lastly the conclusion whether or not the hypothesis holds true. These steps have been ingrained into every student of science, as the basic pathway to scientific discovery. This pathway holds not decision as toRead MoreNature, Scope and Role of Managers1026 Words   |  5 PagesNature, Scope And Role Of Managers Management Definition, Nature, Scope And Role Of Managers Presented By Group No. 1 (Stephen Covey) Member’s Name:- ATUL MISHRA (COORDINATOR) SANGHARSH KUMAR RAJEEV KR. SHARMA SHAILENDRA RAKESH SINGH CHANDEL 6. JEETENDRA RAI OBJECTIVES:- : OBJECTIVES:- After this presentation you will be able to define – Management Nature of Management Scope of Management Functions Of Management Role Of Managers About Stephen Covey : About Stephen Covey Birth- StephenRead MoreEffective Science Teaching1225 Words   |  5 Pages Science is, by its nature, inquiry based and science knowledge is built through processes in which discoveries of the natural world are made (Abruscato, 2000). It utilizes discovery and scientific thinking process to explore and learn knowledge and skills. Learning by doing is the new efficient method in teaching science. For kindergarten, this method leads to better understanding of science concepts and builds skills that children will use in future life .What a child can do with assistanceRead MoreAdvanced Level Of Technology And The Human Brain999 Words   |  4 Pagesprograming is as good or better than mother nature and evolution is or will ever be. The race to develop artificial intelligence that is capable cognitive awareness ultimately turns into a battle between the evolutionary process of nature and the accelerated progress of human science. However, science and nature have vastly different ways in how they process information. Nature has produced intelligence of the brain and awareness in one’s self through evolution. Science is a product of the brain and developedRead MoreEssay on Theory Of Knowledge1523 Words   |  7 PagesTheory Of Knowledge In today’s society, science is regarded as being the most trusted form of knowledge, leading to many claiming it to be the supreme form of knowledge. To investigate whether or not this is justified we must compare science to other forms/areas of knowledge and consider what they each contribute. The strongest argument science has to claim this title, is the objectivity and empirical nature of its method and in particular its verifying processes;Read More The Impact of the Scientific Revolution Essay1513 Words   |  7 PagesThe Impact of the Scientific Revolution Science began soon after the Birth of Civilization. Man had already learned to tame animals and grow plants. To shape materials like clay and metals to his purposes and even to heal his bodily ailments. We do not know why he did these things because his magic and reasoning are concealed. Only with the second millennium B.C have we learned that there were three elements in man’s attitude to nature, which impacted the growth of the scientific revolution:Read MoreScience Is The Pursuit And Application Of Knowledge971 Words   |  4 PagesThe question, â€Å"What is science?† has a complicated answer. Is science doing lab experiments or sifting through layers of soil to find artifacts? Is science making observations through telescopes of the movements of heavenly bodies or discovering through microscopes the processes of cell division? Is science about explaining natural phenomena or learning about the life of a coral reef? We all know that science is all of these. But, wh at is science? According to the Science Council (http://www.sciencecouncilRead MoreThe Theory Of Nature And Religious Belief Essay1041 Words   |  5 PagesBenjamin Boateng Science is primarily based on study of nature and Religious belief are typically based on faith. Reaching a consensus is generally impossible. Natural science has had some vast majority of influence on religion. Scientific and evidence based rational notion has seen to be increasingly replacing religion. In the 21st century, while science has gained in influence and knowledge, I personally think religion has not been supersede. The idea that science and religion are at war withRead MoreWhen You Believe That The Number Thirteen Is Ominous, You1200 Words   |  5 Pagesand refutes the law of nature. However, is it just a matter of time for scientists to explain those currently unexplainable behaviors or do supernatural exists? When speaking about the word â€Å"Supernatural,† we might want to break the word into two parts, the â€Å"Super† and the â€Å"Natural.† Firstly, what definition do we give to the word â€Å"Natural†? Based on our limited ability, what can be explained by the science is natural. Three fundamental forces determine the law of nature. They are the gravitation

How I Was Socialized Growing Up - 878 Words

The way that I was socialized growing up was through my interactions different people of different races due to my military affiliation and being transferred to different locations every three years and more recently storytelling from both my parents about things they both went through while my dad was away. They instilled some of that storytelling into me and I used that technique to tell some of my experiences. Furthermore, most of my life revolved around the military and religion. Those two aspects are what keep my family together and those were the main forces that shape my siblings and I growing up. When I was around five or six years old, my family was stationed in El Paso, Texas after my dad came back from overseas. The church that my family attended every Sunday was the Church of God and Christ. The Church of God and Christ is where southerners say all of the â€Å"holy-rollers† attended or the overzealous Christians attended. My parents were not really holy-rollers themselves, but we attended this church because my dad wanted my family to attend to gain a sense of God and know about Christianity because he always attended church as a child while he was growing up in Mississippi and that helped him as he developed. He wanted my mother, sister, and I to be exposed to Christianity as well, especially my mom since she did not really attend church during her childhood. Furthermore, my first memory of attending the Church of God and Christ is the day that my dad was baptized.Show MoreRelatedEssay on what is the sociological perspective (imagination)691 Words   |  3 Pag esrelationship to the individual. First I will discuss how individuals are socialized. Next I will point out societal structures role in that socialization. Finally I will discuss how the sociological perspective allows us to view different inequalities in the world. nbsp;nbsp;nbsp;nbsp;nbsp;While growing up we rarely think about why we do things the way that we do, and make the decisions that we make. From infancy we are socialized, meaning that we are trained how to exist within our social environmentRead MoreCoconut or Mexican-American?1099 Words   |  4 PagesCoconut or Mexican-American? The white board scribbled in blue marker with the letters â€Å"T.A.G† was the only thing in the room besides the perfect rows of desks as I walked towards my assigned seat at beginning of my fourth grade year. â€Å"Everyday at 11:30 you will be taken out of class and brought to this room. You are all here because you are at a more advanced level in math than your classmates. You are TAG students, Talented and Gifted. This is a little more challenging work, but it will prepareRead MoreGrowing Up As A Haitian American1461 Words   |  6 Pagesresponsibilities and care for any children/dependents (Lofquist et al., 2012). Growing up as a Haitian American, my ideas of what it means to be a family have been greatly influenced by my cultures and my religion. The Haitian culture greatly emphasizes family relationships and familial responsibility. I saw that my parents, although in another country, maintained contact with their family members in Haiti and often aided them financially. I also obtained ideas about families through my American culture. AlthoughRead MoreGender Socialization : The Constitutional And Unfolding Of Individuals As Boys Or Girls Essay1183 Words   |  5 Pagesan example , I have interviewed two people from different generations and asked questions about their experiences and beliefs about masculinity and femininity role. Although there were similar answers, it is evident that gender is socialized differently between generations. The understanding of gender socialization is manipulated differently; however, there are similar beliefs throughout different ages of life. The first person I interviewed was Ron, a male born in 1942 that grew up in MississippiRead MoreChildren s Gender Development And Family Studies Professional991 Words   |  4 PagesFor the first reflection paper assignment, the â€Å"How Would You†¦?† question located on page 168 presents the question that is discussed in this paper. This particular question states, â€Å"As a human development and family studies professional, how would you describe the ways in which parents influence their children’s notions of gender roles?† (Santrock, 2015, p. 168). Parents play a major role in their children’s gender development. Fathers and mothers are also â€Å"psychologically important to their children’sRead MoreUniversal Healthcare: Political And Social Obstacles Essay1595 Words   |  7 Pagesdelivering timely, effective, and affordable health care. This next presidential election might take the country in a new direction in terms of how our med ical system is run. In fact â€Å"socialized medicine† has been mentioned numerous times in the current presidential debates. This is not the first time in American history that this issue has been brought up, in fact universal health care has encountered many social and political roadblocks, but it seems as if it will soon be feasible for America toRead MoreGender Socialization : The Real World1442 Words   |  6 PagesFrom the beginning of one’s life, male or female, each is to be socialized differently due to gender given at birth. Both men and women base the standards of their behavior on the assumptions of what is culturally socialized for their considered role (male or female). â€Å"Doing gender† is a concept that was developed by sociologist Candace West and Don Zimmerman. Doing gender is when one has to alter their behavior to be able to live up to the expectations of what is considered socially acceptable forRead MoreHow We Become The Person That We Are989 Words   |  4 Pages Many different fields throughout history have studied the ongoing question of how we become the person that we are. The question usually lies between whether nature has molded us and whether we have been nurtured in a specific way. For many centuries, the answer has been answered repeatedly. In Newman’s text he says that the structural-functionalists insist that the task of any society is to produce members who’s behaviors, desires, and goals coordinate with those of the society. It’s also importantRead MoreHow Gender Roles Affect The Physical And Emotional Heath Of Parents And Families1099 Words   |  5 Pagesand have throughout our history. Gender roles are a set of societal norms dictating the types of behaviors which are generally considered acceptable, appropriate, or desirable for people based on their actual or perceived gender. In this paper I will address how gender roles negatively impacts the physical and emotional heath of parents and families, and recommend solutions to the problem. Women in contemporary American society see their role as provider as part of their obligation. Almost seventy-oneRead MoreGender Socialization : Gender And Gender1040 Words   |  5 Pagesforces that influence our gender construction through a system of reward and punishment. throughout my life, I have been taught to be a women by family and through society, all that at some point supported the goals I had for myself or created obstacles by challenging my own ideas of what meant to be a strong women. Gender socialization is the process by which individuals are taught how to socially behave in accordance with their assigned gender, which is assigned at birth based on their biological

Personal Statement Nursing Theorists and their Work

Question: Write about the Personal Statementfor Nursing Theorists and their Work. Answer: I have been working in the Aged care industry since last 7 years. I love to work with the old aged people and learnt various things from the field. I achieved better experience and qualification. I completed my nursing in Uganda and shifted to Australia in 2006. I found a big gap in the aged care industry and grabbed the opportunity to work in this sector and improve the situation. In Perth, I got placed in various hospitals, which made me able to achieve various experiences in medical, mental and surgical field. According to Alligood (2014), positive feedback helps the nurses to gain more knowledge and become a qualified registered nurse. The residents and the family members helped me a lot to gain more skills by giving positive feedback. I need more patience and skills to serve the old age people who come with various problems. I developed my communication skills and observation power. I learnt about the non verbal communication skills and the use of small sentences to avoid jargon s. I worked with the Dementia and Alzheimer patient. I was responsible to take the complete care of those patients. I achieved positive view to handle critical conditions. I gained the faith and self confidence after working for a long time in this field. I aimed to be the best caring nurse in this field. I started to continue promotion of emotional support to the service users, their families and relatives in difficult time period. I started to work as Phlebotomist as a part time job at Health Scope. This job also increases my knowledge and provides opportunity to communicate and interact with different kind of people. I tried to reduce the tension of them about the specimen collection safety. In health and social care industry, safety and security is the key factor for the wellbeing of the patients (Higgins and Adams 2013). I got the chance to work in Doctors clinic as the clinical assistant. I am glad to get the opportunity because this helps me to achieve my goal. The job helps me to boost up my interpersonal skills. The job is developing my logical thinking. As a nurse, I respect my patients emotion and feeling. According to Alligood (2014), the n urse should maintain the confidentiality of the patients. I also maintain the confidentiality of the patients by sharing the personal and critical information of my patients with the family members of the service users. References Alligood, M.R., 2014.Nursing theorists and their work. Elsevier Health Sciences. Higgins, C. and Adams, J., 2013. Developing a code of conduct for support workers.British Journal of Healthcare Assistants,7(12).

Individual And Corporate Decisions To Adopt Social Media

Question: How can Social Media such as LickedIn, Facebook and twitter be used to improve knowledge sharing, build social capital, support innovation and aid problem solving in a multinational corporation. ? Discuss the associated risks and benefits for this context.? Answer: Introduction: The essay provides a deep insight into the concept of social media and its usage by almost all multinational companies in the current century. It reflects upon the facts how some of the social media like Facebook, Linkdin, and Twitter may be used to enhance knowledge sharing , building social capital, supporting innovation, and also solving key challenging issues within the environment of multinational organizations. Communication has been the buzzword in the todays world of business (Beier and Wagner). It is considered to be the most essential and important requisite for any organization that aims to sustainably flourish in the competitive environment. However, this concept of communication depends greatly upon the shared language which is a prerequisite and may not be existent within several international business or political situations. This is in fact realized when various conflicts or issues initiate. Nowadays, several multinational companies push themselves in the arena of soc ial media. Concept of Social Media: Blogging, tweeting and that of connecting through Facebook or Linkedin have become the most widely used terms within the social media world. These have become an important part of business strategies even. Firms like Facebook, Linkedin, Twitter, and YouTube have enabled the writing of new set of rules regarding how corporations must conduct business at the present century (Fang and Su). The concept of social media has been changing our traditional working lives, thereby providing employers as well as employees with increased flexibilities and also the capability of responding quickly and often in real time. However, the very question that comes to our mind is whether this concept of social networking is all good for multinational corporations and business firms. Several companies have even started to take a closer look at the benefits as well as risks associated with social networking in business environment. Both benefits and risks are studied and analyzed to have a proper understan ding of the role of social networking in multinational corporations. Significance of Social Media: Several multinational companies like that of Nike, British Petroleum, Walmart, and IBM are significant actors upon the landscape of global business. These firms have been increasingly contributing towards the trend of production as well as consumption on a global platform. These firms have been on an attempt to create an effective as well as systematic channel whereby they may personalize their brands as well as operations towards global customers. The utilization of different social networking sites like that of Facebook, Twitter or Myspace have become the very usual practice norm (Gaff). All sites of social networking have become an extremely powerful force to shape up public opinion virtually upon every commercial aspect. This approach amplifies word-of-mouth marketing and getting increasingly essential in making purchasing decisions by consumers. This may prove to be more effective than the approach of advertising and considered to be a highly reliable information source. Markete rs have least control over positioning as well as messaging since customers provide most of the content by themselves. Social networking medium happens to be a viable region for firms for conducting market campaigns, management of customer relationship, and also to impact own branding efforts through eWOM. Accounts of social network impact upon brand awareness as well as brand image. To manage brand perception within the social network environment must be a part of an entire market strategy as well as to maintain a steady presence upon the channels must be a part of organizational branding campaign('ISACA Identifies Top Five Social Media Risks For Business'). Such accounts of social networking support monitoring brand communal discussions as well as feeding customers with information. People tend to express better through social networks. Portions of positive review can act as an important part of commercial marketing by multinational corporations. This reflects that such reviews ma y be used up by corporations as customer feedback regarding products as well as features which are received well by customers. Product quality impacted positively upon generating positive eWOM. Thus, multinational companies can generate brand awareness without big displays of marketing or advertising. Online customers tend to review information and this may be highly useful to identify customer preferences, identifying product defects, and also rectifying mistakes of marketers. Social networking sites may be utilized for providing information as well as attracting potential customers to several online media. Multinational companies may receive real-time customer feedback by creating online corporate accounts (Jennex). Benefits of Social Media: Knowledge Sharing Social media such as Facebook, Twitter, etc have excessive contribution in the field of knowledge sharing, creating social capital, supporting innovation and also solving key problems within multinational corporations. The concept of knowledge sharing has received a new outlook and form with the emergence of social networking media. Previously, organizational management had to put on really great efforts in sharing essential information about their brands to the desired customers and target segments. However, with the emergence of social media like Facebook, Twitter and Linkedin, the task has become much easier. Knowledge sharing has become easier than ever before. Corporate accounts, websites, and social sites in various social media have allowed companies to provide as much information possible to be deliverd to the customers so as to gain their trust and reliability (Kohlbacher). This would earn the corporations several loyal customers to enable enhancement of productiveness and e ffectiveness on the part of the organizations. Thus, social media has been greatly contributing towards knowledge sharing among customers and other shareholders within the competitive business environment. Social Capital Social capital refers to the increased number of customers who feel attracted towards online customer relation management. It means the approach that is used by multinational corporations to draw more and more customers towards their personal brands to increase their sales, revenues and overall profitability of the firms(Cyr). Social capital is considered to be the most essential asset for an organization as this is related to organizational brand awareness as well as recognition. Social capital is important for developing effective customer relationship management to attract the largest possible customers towards multinational corporation brands(Krreman). These firms have been on an attempt to create an effective as well as systematic channel whereby they may personalize their brands as well as operations towards global customers. Social networking medium happens to be a viable region for firms for conducting market campaigns, management of customer relationship, and also to impact own branding efforts through eWOM. Accounts of social networking impact upon brand awareness as well as brand image(Ligeti et al.). The concept of social media has undoubtedly contributed towards multinational market strategies of the current century along with unique approaches in acquiring increased information regarding organizational products as well as enhancing sales as well as revenues. Thus, it may be observed further that social media plays important role in building of relationship management with customers. Supporting Innovation To mention about benefits of social networking media, it is important to focus upon the emphasis upon innovation of multinational corporations. The age old techniques of advertising, branding and marketing of products or services by organizations have been replaced by the modern tools of social media. Earlier, organizations used to implement manual techniques and approaches to create brand awareness and popularity of their products. This happened to be really tedious method on the part of those organizations. However, recently the techniques of marketing and branding have been replaced by latest approaches like that of social media. Organizations make effort in creating social accounts and websites whereby their corporate profile plays the major role in delivering essential information about the company to their customers and attract more and more customers towards their brands (McBride). Hence, it is justified that social media has been increasingly contributing towards innovation o f marketing and branding approaches. The concept of social media has been changing our traditional working lives, thereby providing employers as well as employees with increased flexibilities and also the capability of responding quickly and often in real time. Marketers have least control over positioning as well as messaging since customers provide most of the content by themselves. Social networking medium happens to be a viable region for firms for conducting market campaigns, management of customer relationship, and also to impact own branding efforts through eWOM (Mubarak). Problem Resolution Another benefit of social media is that of solving of various problems and issues within organizational environment. Lot of tasks became easier to be delivered by these multinational organizations. Information about products or services was previously delivered to customers with lot of effort and troubles. But recently with the evolution of social media, things and activities have become much more convenient and favorable for multinational corporations. All relevant information about brands, products, and services are readily available on the social sites and websites of these corporations (Oluikpe, Sohail and Odhiambo). This provides the feasibility of access of such information in the most effective form. Besides, social media solves several problems that were previously faced by customers in acquiring of company products or services. It is considered to be the most essential and important requisite for any organization that aims to sustainably flourish in the competitive environme nt. However, this concept of communication depends greatly upon the shared language which is a prerequisite and may not be existent within several international business or political situations(Beier and Wagner). In the business environment, we can witness the benefits of social networking from businesses such as IKEA, Starbucks, etc. IKEA had launched the social catalogue that is used for raising awareness with almost null media budget. It focused upon the human being desire to receive free stuff as well as achieve enormous amount of customer relations. Besides, Starbucks possesses Starbucks Mayor Offer upon the Foursquare application. With the help of this, the corporation has successfully achieved popularity with increased revenue. This reflects the fact that creativity pays off within campaigns of social media marketing. The concept of social media has undoubtedly contributed towards multinational market strategies of the current century along with unique approaches in acquiring increased information regarding organizational products as well as enhancing sales as well as revenues (Phene and Tallman). Thus, it may be observed further that social media plays important role in building of re lationship management with customers. It has actually changed the traditional customer relationship management to a more holistic nature. The social network sites have led the corporations in promoting as well as growing brand by means of social media techniques such as Facebook, Twitter, and Linkdin. Risks of Social Media: As social media networking proves to be a boon for multinational corporations, the associated risks of such an approach cannot be overlooked either. As per research, several senior executives believe the existence of potential risks related to the utilization of social media. Several risks may be identified in considering use of social media. The exposures of social media are varied. A significant risk within media exposures is that of loss of effective control. Information of one corporation is transmitted towards social media website of a different company. The privacy or confidentiality of information can be breached unintentionally by posting on the wall of a companys website or social account (Picazo-Vela, Gutirrez-Martnez and Luna-Reyes). As the use of such social networking continues to develop, so also has the need to have effective anti-fraud training. It has become critically important for organizational management as well as employees to know the correct usage of social me dia, the ways to identify as well as respond towards fraud activities, and ways to address related legal issues about social media(Fang and Su). In the recent times, there has been emergence of another risk issue within the use of social media by the multinational corporations. This risk states about the growing challenge of lack of confidentiality and authenticity over the virtual presence of business firms. Most of the multinational corporations are not fully relied upon by their customers over their virtual presence. This is mainly due to the fraudulent activities and cyber crimes that have been on the cards of business environment in the recent years(Reid and Weigle). It is considered to be the most essential and important requisite for any organization that aims to sustainably flourish in the competitive environment. However, this concept of communication depends greatly upon the shared language which is a prerequisite and may not be existent within several international busine ss or political situations. Though the utilization of online social networks techniques within the workplace is still not that widely accepted, yet it has been turning into an unavoidable part of business world. The concerns that organizational employees often possess regarding their organizational confidential information being leaked or even employees simply wasting time in the use of tools for social means recall about the misconception that arose when telephones were first introduced. People feared about the thing that people may call up and abuse one another (Sumanjeet). Yet, it is considered to be the most essential and important requisite for any organization that aims to sustainably flourish in the competitive environment. However, this concept of communication depends greatly upon the shared language which is a prerequisite and may not be existent within several international business or political situations. Conclusion: It may be concluded that social media has been a growing market that would continue to develop in the future years to come. On one hand where corporations have started establishing a potentially strong presence of social media, on the other hand the reality of such an approach is that Companies like Twitter, Facebook, and Linkedin is on a growing phase in the current situation. It is considered to be the most essential and important requisite for any organization that aims to sustainably flourish in the competitive environment. However, this concept of communication depends greatly upon the shared language which is a prerequisite and may not be existent within several international business or political situations (Hales, Davidson and Turner-McGrievy). Although several executives confirm about the involvement of risks, yet these are not well-defined actually. Governance structures for monitoring compliance as well as managing risk are quite nascent. As these risks of social networkin g media start receiving increased public attention, corporations can respond even more forcefully to such perceived risks(Yang). The concept of social media has undoubtedly contributed towards multinational market strategies of the current century along with unique approaches in acquiring increased information regarding organizational products as well as enhancing sales as well as revenues. Thus, it may be observed further that social media plays important role in building of relationship management with customers. It has actually changed the traditional customer relationship management to a more holistic nature. References Beier, Michael, and Kerstin Wagner. 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