Monday, December 30, 2019

Definition Of Deviation From Ideal Mental Health - 3734 Words

Psychologists have tried to define abnormality in several different ways by using the following definitions: †¢ Statistical infrequency †¢ Deviation from social norms †¢ Failure to function adequately †¢ Deviation from ideal mental health ************************************ Slide 4/5: Tom- Statistical Infruquency Slide 6/7: Tom- Deviation from social norm †¢ Failure to function adequately means that a person is considered abnormal if they are unable to cope with the demands of everyday life. They may be unable to perform the behaviours necessary for day to day living, for example self-care, being able to hold down a job, interact with others, and make themselves understood. Rosenhan Seligman (1989) suggest the following characteristics that define failure to function adequately: †¢ Suffering †¢ Maladaptiveness (danger to self) †¢ Vividness unconventionality (stands out) †¢ Unpredictably loss of control †¢ Irrationality/incomprehensibility †¢ Causes observer discomfort †¢ Violates moral/social standards Problems with defining abnormality using this definition includes the fact that some mental disorders do not cause distress and that sometimes it is normal to be distressed. One problem with this definition is abnormal behaviour may actually be helpful for the individual. For example, a person who has the obsessive-compulsive disorder of hand-washing may find that their behaviour makes them cheerful, happy and able to cope with their day (McLeod, 2008). †¢ There are many typesShow MoreRelatedAbnormality Essay Discuss Two or More Definitions of Abnormality920 Words   |  4 Pages10 â€Å"Abnormality is very difficult to define. It can be hard to decide where normal behaviour ends and abnormal behaviour begins† Discuss two or more definitions of abnormality AO1 = 6 marks Knowledge and understanding of definitions of abnormality. AO2 = 6 marks Commentary on definitions of abnormality. The term ‘abnormal’ means deviating from the average. Therefore, if we were to adopt a literal approach to defining abnormality, we would conclude that any rare behaviour or ability was abnormalRead MoreCultural Diversity and Defining Abnormality Essay602 Words   |  3 Pagespsychologists to be sure that their definition technique would be effective and accurate in diagnosing all cases of abnormality. The main issue for psychologists regarding cultural diversity is that what may be considered normal in one place may be abnormal in another and therefore psychologist must consider this fact before making a diagnosis. Although the deviation from statistical norm and deviation from ideal mental health definitions are affected by cultural differencesRead MoreAbnormality Definition Essay1013 Words   |  5 Pagesin several different aspects... According to the English Oxford living dictionary (2017) abnormality as ‘’ Deviating from what is normal or usual, typically in a way that is undesirable or worrying. However, there are several ways of defining abnormality including: failing to function adequately, deviation from social norms; statistical infrequency; deviation of ideal mental health. When somebody isn’t coping with the demands and activities of everyday life, they are deemed to be failing to functionRead MoreDefining Abnormality Essay736 Words   |  3 PagesDefining Abnormality All of the definitions of abnormality that we have studied, have been culturally specific, meaning that, what may possibly be classed as normal in one culture, could be classed as extremely abnormal to another. This problem of cultural relativism limits the definitions accuracy in being able to define abnormality as a whole. It is near impossible to make an absolute statement about what is normal, or abnormal in human behaviour, purely becauseRead MoreIs Psychoanalysis Unscientific? Essay1035 Words   |  5 Pagesare basically jargon (like the term atom or cell). Epistemic values are another anomaly which are features that lend credit to theories. So, for example, one could point to the feature comprehensiveness, which is the feature that treats all forms of mental illness for effectiveness. Another anomaly is an exemplar. During â€Å"normal science† the scientist solves puzzles, and when he does finally solve one, it is known as an exemplar. As researchers puzzle-solved within a paradigm, anomalies start toRead MoreExamine the Concepts of Normality and Abnormality1419 Words   |  6 Pagesfaults. Since there is no clear definition of normality or abnormality – and symptoms of the same psychological disorders may vary not only between individuals but also between social and cultural groups, it is clear that a psychiatric diagnosis may be biased or even wrong. Definitions of normality and abnormality can also change over time. Another way to define abnormality is to consider when behavior violates social norms or makes others anxious. This definition is also problematic. Cultural diversityRead MoreExamine the Concepts of Normality and Abnormality1419 Words   |  6 Pagesfaults. Since there is no clear definition of normality or abnormality – and symptoms of the same psychological disorders may vary not only between individuals but also between social and cultural groups, it is clear that a psychiatric diagnosis may be biased or even wrong. Definitions of normality and abnormality can also change over time. Another way to define abnormality is to consider when behavior violates social norms or makes others anxious. This definition is also problematic. Cultural diversityRead MoreFunctional Definitions Of Normal Behavior2381 Words   |  10 Pagescircumstances and or situations that might influence any individual’s behavior during his/her lifetime. Therefore, we will look at two generic definitions of normal behavior for the opposite will be abnormal. Conformity to what any given society considers to be the ‘norm’ is normal behavior and deviation from this is abnormal behavior. This is the first definition of abnormality. In here if a person behaves in any way that is socially deemed to be against what that given society considers to be normalRead MoreComplexities of Normal Behavior1913 Words   |  8 Pagesstarting point of normality, then any behaviour that deviates away from this is seen as abnormal. However, as many psychologist and theorists have found there is much more complexity behind each label, this is due to diversity of people, cultural relativism and mixed societies within the world all trying to define their own concept of what is â€Å"normal† and â€Å"abnormal† human behaviour. It is very difficult to draw a solid line from where normality begins and finishes becoming abnormal. Through-outRead More Defining Abnormality Essay2201 Words   |  9 Pagesdefining abnormality is in terms of characteristics or behaviours that are statistically infrequent (the deviation from statistical norms definition). However, this does not take into account the desirability of a characteristic or behaviour. The definition also fails to recognise that in all cultures large numbers of people may engage in behaviours that constitute mental disorders. A further problem is the failure to identify how far a person must deviate before being ‘abnormal’

Sunday, December 22, 2019

Corporate Finance - Concept Questions - 12247 Words

CONCEPT QUESTIONS - CHAPTER 1 1.1 ( What are the three basic questions of corporate finance? a. Investment decision (capital budgeting): What long-term investment strategy should a firm adopt? b. Financing decision (capital structure): How much cash must be raised for the required investments? c. Short-term finance decision (working capital): How much short-term cash flow does company need to pay its bills. ( Describe capital structure. Capital structure is the mix of different securities used to finance a firms investments. ( How is value created? ( List three reasons why value creation is difficult. Value creation is difficult because it is not easy to observe cash flows†¦show more content†¦( What are noncash expenses? Noncash expenses are items included as expenses but which do not directly affect cash flow. The most important one is depreciation. 2.3 ( What is net working capital? It is the difference between current assets and current liabilities. ( What is the change in net working capital? To determine changes in net working capital you subtract uses of net working capital from sources of net working capital. 2.4 ( How is cash flow different from changes in net working capital? The difference between cash flow and changes in new working capital is that some transactions affect cash flow and not net working capital. The acquisition of inventories with cash is a good example of a change in working capital requirements. ( What is the difference between operating cash flow and total cash flow of the firm? The main difference between the two is capital spending and additions to working capital, that is, investment in fixed assets and investment in working capital. 2.5 ( How is the Statement of Cash Flows in Table 2.4 different from cash flow of the firm in Table 2.3? CONCEPT QUESTIONS - CHAPTER 3 3.1 ( What are the two levels of the financial planning process? The time frame and the level of aggregation. ( Why should firms draw up financial plans? It accomplishes various goals: 1. It improves interactions between investment proposals for theShow MoreRelatedBrief Introduction Overview of McGraw Hills 9th Edition of Fundamentals of Corporate Finance655 Words   |  3 PagesReview Fundamentals of Corporate Finance – Ross, Westerfield, Jordan McGraw Hill Education (India), 2012, 878 Pp 9th edition ISBN: 13:978-1-25-9027628 Kumar Ratnesh* About Authors Stephen A. Ross is the Franco Modigliant Professor of Finance Economics at the Sloan School of management, Massachusetts Institute of Technology. Randolph W. Westerfield is Dean Emeritus of the University of Southern California’s Marshall school of Business. Bradford D. Jordan is Professor of Finance Holder of the RichardRead Moreassig11515 Words   |  7 Pagesï » ¿ Assignment – 1 Introduction to Financial Management Question 1: Separate the following list of assets into real assets and financial assets. What are the distinguishing characteristics of each type of asset ? Delivery truck, factory building, corporate bond, inventory, corporate stock , land , note receivable, computer Answer: Real Assets: A real asset is an object or a thing which provide service of some kind, such as transportation, shelter or the ability to produce somethingRead MoreArticles Relating to Capital Structure-Essay1658 Words   |  7 PagesIntroduction on Capital Structure†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..5 Summary and Evaluation of Articles†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6 Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..8 References/Bibliography†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.9 â€Æ' Introduction On Capital Structure :- In the field of finance capital structure means a way an organization or firms finances their assets by the way of some mix and match of Equity, Debt or Hybrid Securities. The modern thinking on capital structure is based on the Modigliani-Miller theorem given by Franco Modigliani and Merton Miller. TheRead MoreFinancial Capital Structure Essays1549 Words   |  7 PagesContents : Introduction on Capital Structure Summary and Evaluation of Articles Conclusion References/Bibliography Introduction On Capital Structure :- In the field of finance capital structure means a way an organization or firms finances their assets by the way of some mix and match of Equity, Debt or Hybrid Securities. The modern thinking on capital structure is based on the Modigliani-Miller theorem given by Franco Modigliani and Merton Miller. The theorem suggests that in a perfectRead More corporate governance Essay947 Words   |  4 Pages Corporate governance is a very poorly defined concept; it covers so many different economic issues. It is difficult to give a first class definition in one sentence. Corporate governance has succeeded in attracting a great deal of interests of the public because of its obvious importance for the economic health of corporations and society in general. As a result, different people have come up with different definitions that basically mirror their special interest in the field. It is difficult toRead MoreA Research On Corporate Finance And The Proposed Ideas On How Make Them More Efficient For Professional836 Words   |  4 Pagesobservation and research, the topic of corporate finance and the proposed ideas on how make them more efficient for professional h as been established in each industry and explored further. In the research article, Whither Efficient Markets? Efficient Market Theory and Behavioral Finance (2010), expands on the research proposed that issues in the measurements of markets and theories surrounding behavioral finance can be addressed through policy and proper finance knowledge. The strategy or methodologyRead MoreYou Work in the Corporate Finance691 Words   |  3 PagesYou work in the corporate finance Click Link Below To Buy: http://hwaid.com/shop/corporate-finance/ You work in the corporate finance division of The Home Depot and your boss has asked you to review the firm’s capital structure. Specifically, your boss is considering changing the firm’s debt level.Your boss remembers something from his MBA program about capital structure being irrelevant, but isn’t quite sure what that means. You know that capital structure is irrelevant under the conditionsRead MoreIntroduction to the Finance Company Project979 Words   |  4 PagesIntroduction to the Finance Company Project Your team is required to analyze the future business and economic prospects of a major, publicly traded corporation using financial concepts and techniques as well as the concepts and techniques from other business areas. Make sure any statements you make in your analysis are consistent with the knowledge base of finance. Also please include your calculations (including spreadsheets), data sources (be specific, including date and page number(s)), andRead MoreThe Investment Decision, the Financing Decision and the Dividend Decision Are Sides of the Financial Management Triangle with Visible Interface. Examine This Statement Critically1666 Words   |  7 PagesFULFILMENT OF COURSE REQUIREMENT FOR MANAGERIAL FINANCE BY EMUCHAY KENNETH AZUBUIKE M.SC / FINANCE MATRIC NO: LUC/PG/09/ LEAD CITY UNIVERSITY, IBADAN LECTURER: PROF WOLE ADEWUMI INTRODUCTION: In illustrating the relationship between the investment, financing and dividend decision angles of financial management we would first need to have a clear understanding of the concept of financial management as it relates to economicRead MoreWeek 1 Knowledge Check1287 Words   |  6 PagesKnowledge Check Concepts The Stakeholder Approach to Social Responsibility. Mastery Score: 15/18 Questions 0% 1 2 100% 3 4 5 67% 6 7 8 Company Mission 100% 9 10 11 Company Goals and Objectives 100% 12 13 Three Levels of Strategy à ¢ Corporate, Business-Level, Functional 100% 14 15 Strategic Management Process 100% 17 18 Sarbanes-Oxley Act of 2002 Management Ethics 16 Concept: The Stakeholder

Saturday, December 14, 2019

Effect of Patient Preferred Music on Pain in Postoperative Patients Free Essays

string(180) " given an easy to use MP3 player with FM radio capability and will also be able to request their preferred songs and music to be downloaded to the device by the nurse researchers\." The relief of acute pain in adult postoperative patients continues to be a common problem despite the use of pharmacologic therapies. Unrelieved pain can cause various effects including: increased heart rate and blood pressure; increased need for oxygen; tachypnea; increased susceptibility to infection; and anxiety/fear (Swift, 2018). Nurses strive to provide the best care for their patients and this includes finding alternative ways to help with unrelieved pain. We will write a custom essay sample on Effect of Patient Preferred Music on Pain in Postoperative Patients or any similar topic only for you Order Now Providing music as an adjunct to the standard of care for pain has been shown to reduce acute pain in postoperative patients (Comeaux Steele-Moses, 2013; Nilsson, Rawal, Unosson, 2003; Zografakis-Sfakiankakis et al., 2017). The following research proposal intended for the institutional review board (IRB) will discuss the purpose of the study; background and significance; participants and methodology; recruitment; participant confidentiality; participant safety; consent process; risks and burdens; benefits; cost and payment; data and document security; and follow-up and dissemination of results. Purpose of Study The purpose of this study is to determine whether allowing patients to listen to their preferred choice of music compared to providing them with pre-selected instrumental music is more effective, when used as an adjunct to the standard of care for pain, on reducing the perception of pain in the adult postoperative patient. Background and Significance The review of literature was conducted by utilizing the following databases: Cumulative Index to Nursing and Allied Health Literature (CINAHL), Google, Nursing Times, and Research Gate. Search terms included: music therapy, music, acute pain and postoperative pain. The review of literature proved that music, when used as an adjunct to pharmacologic therapy, is effective in reducing postoperative pain. Pain is an expected outcome of a surgical procedure, however unrelieved postoperative pain can lead to complications, delayed healing and, if not dealt with effectively, can become chronic (Swift, 2018, p. 25). According to Nilsson, Rawal, and Unosson, (2003) the best practice for postoperative pain control management should include both pharmacological and non-pharmacological methods (p. 700). Comeaux and Steele-Moses (2013) reported â€Å"According to the Joanna Briggs Institute (2009), music therapy as a non-pharmacological adjuvant to opioid analgesia is best practice in the management of pain and anxiety† (p. 313). In their own study, Comeaux and Steele-Moses (2013) found that the use of music therapy improved patient satisfaction of pain management in the postoperative period (p. 314). Another study also found that using music as an intervention tool in the acute postoperative period could be useful in promoting patient’s comfort and improving perception of pain (Zografakis-Sfakiankakis et al., 2017). Nilsson et al. (2003) reported that â€Å"Music is a non-pharmacological technique, that is inexpensive, non-invasive and has no side-effects that have been shown to reduce postoperative pain† (p. 700). Music therapy has been beneficial in treating patients with a wide range of diagnoses and is effective in reducing patients’ perception of anxiety and pain as well as the need for analgesia (American Music Therapy Association, 2010). While it has been proven that music can reduce postoperative pain, the preceding studies used pre-selected instrumental or classical music, there is limited research available in the clinical setting on the effects music has on pain with regards to providing patients with preferred music choices compared to providing them with pre-selected music. inlay and Anil (2015) conducted a cold pressor test study to induce experimental pain to determine the impact of music type on pain and stated that â€Å"Simply listening to music may not be sufficiently effective for managing pain if the music is not enjoyable for the listener†¦the more likable the music is to the individual, the better the effects of music listening on the pain† (p. 56). Therefore, it is important for nurses to know which type of music to implement, preferred or pre-selected, as an adjunct to reduce unrelieved postoperative pain. Participants and Methodology This study will be conducted as an experimental prospective randomized clinical trial in a Level II Trauma Center that has a complete team of general, specialty and trauma surgeons who perform a broad range of multiple surgeries daily. The anticipated number of participants is between 150 and 200 in a 2 month period. The inclusion criteria includes all patients age 18 or over who will be having an elective surgical procedure done, have an anticipated stay of 3 days or more, are alert and oriented and able to read and write English (for questionnaire purposes). Exclusion criteria includes any patient with hearing loss or hearing deficit making it difficult to hear the music. Data will be collected by placing participants into two study groups, the study group (preferred music choice) and the control group (pre-selected music). Using Zografakis-Sfakiankakis’ (2017) random selection algorithm participants, if they meet the inclusion criteria, will be selected by the following: on a typical surgical day, half of the patients, the 1st and 3rd patient or every other, will be included in the study group and then the 2nd and the 4th and so on will be included in the control group. A questionnaire will be given to all participants, since both groups with be listening to some type of music, and will include questions about demographic data including: gender, age, race, type of surgical procedure. The remaining questions will ask the participant to rate their pain using the numeric rating scale (0-10) before the start of and after listening to at least 30 minutes of music; what type of analgesic what administered for their pain; If any other non-pharmacologic intervention took place (i.e. repositioning or application of ice); what was the patient doing before, during and after listening to music (i.e. lying in bed, up in chair, walking in room/hall, talking with visitor, reading etc.); and the date and total time listened to music between each pain medication administration (with at least 30 minutes per session). The study group will be given an easy to use MP3 player with FM radio capability and will also be able to request their preferred songs and music to be downloaded to the device by the nurse researchers. You read "Effect of Patient Preferred Music on Pain in Postoperative Patients" in category "Papers" The control group will also be given an easy to use MP3 player, without FM radio capability, that is loaded with pre-selected, by nurse researchers, instrumental/classical music. All groups will be provided with earphones to use in order to prevent disruption to other patients. Recruitment Upon check-in at the hospital for their elective surgery prospective participants, who meet the inclusion criteria, will be asked if they would like to be involved in a voluntary research study during their hospitalization. The researchers will introduce themselves, including their credentials, and will verbally inform the individual that the study is trying to determine the effects that music has, in addition to receiving the standard of care for pain, on reducing postoperative pain. They will be informed that MP3 players as wells as earphones will be provided to them and that they will be required to fill out questionnaires during the study. Participants will be informed on how their information will be kept confidential, the risks and benefits of this study and after which will be encouraged to ask questions. Participant Confidentiality To ensure participant confidentiality and anonymity participants will be assigned a number that will be included on their questionnaires. The number that they are assigned will be determined by the order in which they leave the post anesthesia care unit (PACU). When leaving the PACU the nurse will give the known participants a manila folder that will contain the numbered questionnaires, MP3 player and instructions on use. The first paper that the participant will see when opening the folder will include a statement to them ensuring that the information that is collected from this study from them will not be divulged to others without permission. The instructions will inform the participants to place all questionnaires and MP3 player back in the envelope upon discharge, seal it and then leave it in the designated locked box at the nurses’ station. Participant Safety Listening to music is beneficial, not harmful and non-invasive. Participants will still receive the standard of care for pain. Therefore, in this study there is no risk for harm or harmful deception as both groups will be provided with a music intervention, either preferred choice or pre-selected, along with the standard of care for pain. There is no anticipated adverse events seen in implementing the intervention of music listening. Consent Process As part of the recruitment process, which includes providing information about the study, its procedures and allowing for questions, participants who have met the inclusion criteria will be informed that their participation in this study is voluntary and that if they choose to participate that they can withdraw at any time without consequences. The other components of the informed consent will include: basis for selection; duration of participation; risks and benefits; confidentiality of records; names of investigators and contact person; statement of voluntary participation and then signature lines which will indicate consent. Even though signatures will be obtained at the time of recruitment for informed consent, the researcher will not know the identity of the participant once the study begins as they will be assigned numbers randomly as they leave the PACU. All participants will be alert and oriented consenting adults. The participants will also be informed that once this study is finished that it is the goal to have it published in a journal for medical professionals to use as evidence for best practice. Risks and Burdens As stated earlier, there is to harmful effects or risks in the intervention of listening to music. However, potential burdens of this study could possibly occur when filling out the questionnaire. The participants will have to take time and effort to fill out the questionnaire each time they use the music therapy along with taking prescribed medication. This can pose as a possible inconvenience for them as they will be in a perceived state of pain. Benefits There are many potential benefits to the participants who take part in this study. As stated earlier music therapy has been beneficial in treating patients with a wide range of diagnoses and is effective in reducing patients’ perception of anxiety and pain as well as the need for analgesia (American Music Therapy Association, 2010). According to the American Music Therapy Association (2010) in addition to the reduction of pain and anxiety participants may experience: improved respiration, lower blood pressure, improved cardiac output, reduced heart rate, and relaxed muscle tension (p. 4). Furthermore, the results of this study can be beneficial in providing nurses and other healthcare providers with knowledge about the best type of music to use, along with the standard of care, in reducing unrelieved pain for their patients. This information can be shared and may be beneficial as an alternative to reducing pain in various other types of patient populations as well. Cost and Payment There will be no cost to the participants of this study as the MP3 players and the earphones will be provided to them by the researchers. No incentives will be given in recruitment or for participation in this study. Data and Document Security Documents for this study will be kept by the patient in the provided manila folder. Once the participant is discharged the sealed manila folder will be turned in by placing it in the designated locked box at the nurses’ station. The folders will be picked up on a daily basis. Only the nurse researchers will have access to the locked box as well as the questionnaires. All questionnaire collected from the hospital will then be kept in a locked filing cabinet when not being used by the researchers. The data collected including informed consent will be kept for a period of 3 years. Follow-Up and Dissemination of Results Participants will be given the researchers contact information and will have the option to contact the researchers after 3 months to either get the results of the study or be given an approximate date of when the results will be available. Upon completion of this study the aim is to present the research results at various presentations, submit the research results for peer review and then ultimately spread the knowledge and the evidence-based intervention through publication in a peer-reviewed journal. Conclusion In conclusion, we have discussed the purpose of the study; background and significance; participants and methodology; recruitment; participant confidentiality; participant safety; consent process; risks and burdens; benefits; cost and payment; data and document security; and follow-up and dissemination of results. Researchers involved in this study welcome the critical evaluation of the IRB in order to ensure that the study will be conducted in a strong, ethical and legal manor. How to cite Effect of Patient Preferred Music on Pain in Postoperative Patients, Papers

Friday, December 6, 2019

Pepsis Strategy in Entering India free essay sample

Ð ¡o had been trying to enter the Indian market for quite some time with no success. In 1988 Pepsi received a letter from George Fernandes, the General Secretary of one of the countrys leading political parties, Janata Dal. He wrote, I learned that you are coming here. I am the one that threw Coca-Cola out, and we are soon going to come back into the government. If you come into the country, you have to remember that the same fate awaits you as Coca-Cola. This scared PepsiCo a bit knowing that their rival was forced to leave the country in 1977 after the Janata Dal came to power. PepsiCo had to think of a way to get in without facing the same consequences Coca-Cola had to face. In May 1985, PepsiCo joined with one of Indias leading business houses, the R P Goenka (RPG) group, to begin operations in the India. The company, along with the RPG group company Agro Product Export Ltd. We will write a custom essay sample on Pepsis Strategy in Entering India or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page , planned to import the cola concentrate and sell soft drinks under the Pepsi label. PepsiCos decision linked its entry with the development and welfare of the state was aimed at winning the government over. The fact that Punjab boasted a healthy agricultural sector played a role in PepsiCos decision. PepsiCo claimed that it would play a central role in bringing about an agricultural revolution in the state and would create many employment opportunities. It promised to create 50,000 jobs in the nation. Pepsi began by setting up a fruit and vegetable processing plants at Zahura village in Punjabs Hoshiarpur district. The plant then was focused on processing tomatoes to make tomato paste. Pepsi had a tough time convincing farmers to work for the company. Its experts from the US had to interact extensively with the farmers to explain how they could benefit from working with the company.